Meta Ads Management

Meta Ads management that turns scrollers into customers

Hawkto Digital runs Facebook ads and Instagram ads for local businesses: targeting, creative, lead forms and tracking, managed every week so your budget goes to people who actually call, book and buy.

  • Facebook & Instagram
  • Lead forms & tracking
  • Weekly optimization

FB + IG

one campaign running across Facebook and Instagram

Pixel + CAPI

conversion tracking set up before launch

Weekly

budget and creative optimization

Monthly

reports on leads, cost per lead and bookings

Why Meta Ads

Why Facebook ads work for local businesses

Your customers spend time on Facebook and Instagram every day. Meta Ads put your business in that feed, in front of the right people, in your area.

Reach people before they search

Google Ads catch people already searching. Meta Ads put your offer in front of nearby customers while they scroll, so you’re the name they remember when the need comes up.

Target the right neighborhoods

Reach people by location radius, age and interests, then retarget website visitors and past customers who already know you.

Visual ads that sell

Photos, short videos and carousels that show your business at its best, across Facebook, Instagram, Stories, Reels and other Meta placements.

What you get

What’s included in our Meta Ads management

Everything it takes to run profitable Facebook and Instagram ads, handled by one team.

Campaign strategy

Clear goals, the right offer and a budget plan before a single dollar is spent.

Audience targeting

Local radius targeting, interests and lookalike audiences built from your best customers.

Ad creative

Scroll-stopping graphics, short videos, carousels and copy, written to get the click.

Lead forms

Instant forms that collect names, phone numbers and emails without leaving Facebook or Instagram.

Landing pages

Fast pages built to convert ad clicks into calls and bookings. See our websites

Pixel & Conversions API

Meta Pixel plus the Conversions API, so every lead and booking is tracked.

Retargeting

Follow-up ads for people who visited your site or engaged with your page but didn’t book yet.

Weekly optimization

A/B tests, budget shifts and fresh creative every week, plus a monthly report on leads and cost per lead.

Client results

Meta Ads results from real client accounts

Screenshots straight from Meta Ads Manager for local businesses we manage. Tap any image to see it full size.

How we work

From first call to profitable ads in four steps

  1. 01

    Plan

    We agree on your goal, offer, audience and budget, and review what competitors are running.

  2. 02

    Build

    Pixel and Conversions API set up, audiences built and ad creative designed for you to approve.

  3. 03

    Launch & test

    Campaigns go live with several ad versions so Meta can find the ones that win.

  4. 04

    Optimize & report

    Weekly changes to budget and creative, plus a monthly report on leads, cost per lead and bookings.

Go further

Ads work harder with the right foundation

Great ads need somewhere great to send people, and a business that’s easy to find when they look you up.

Industries we advertise for:RV parksSelf-storageReal estateHome servicesCar washesVacation rentals
FAQ

Meta Ads management: common questions

How much should I spend on Facebook ads?

It depends on your market and goal. Most local businesses start with a test budget they’re comfortable with for about a month, then put more behind the ads that bring in leads. Your ad spend is paid to Meta from your own ad account, so you always own your data and history.

Meta Ads or Google Ads: which should I start with?

Google Ads reach people already searching for what you offer. Meta Ads reach nearby people before they search and keep you top of mind. If people already search for your service, start with Google; if you need more awareness or have a visual offer, start with Meta. Many local businesses use both.

How quickly will I see results?

Leads often start coming in during the first week. The first one to two weeks are a learning phase while Meta figures out who responds best, and results usually improve from there as we test and refine.

Do I need a website to run Meta Ads?

Not always. Instant forms collect leads right inside Facebook and Instagram. For higher-value services, a fast landing page usually converts better and builds more trust. See our WordPress websites.

Can you run Facebook ads for real estate?

Yes. Housing ads must run under Meta’s housing special ad category, which limits some targeting such as age, gender and ZIP code. We build campaigns that follow Meta’s housing ad rules and still reach the right buyers and renters.

Who creates the ads?

We do: copy, graphics and short videos. Real photos and clips of your business help ads feel authentic, so we’ll ask for a few and handle everything else.

Can I see what ads my competitors are running?

Yes. Every active ad on Facebook and Instagram is public in Meta’s Ad Library. We review your competitors’ ads during your free strategy call.

Turn your ad budget into booked customers

Book a free 30-minute ad strategy call. We’ll look at what you’re running now, what your competitors are running, and the first campaign we’d launch for you.

No pressure, just a clear plan for your ads.