How to Get Long-Term RV Park Tenants: 11 Ways to Fill Monthly Sites

Monthly sites are the backbone of many RV parks. A long-term guest pays every month, needs no turnover cleaning, and keeps your park full in the slow season. But they search, decide and stay for completely different reasons than overnight travelers, and a lot of park marketing is built only for the overnight crowd.

I have marketed Country Home Estates, a long-term RV park in Oklahoma, since 2023, covering Google Ads, Meta ads, local SEO, the website and resident newsletters. This guide shares the 11 ways I would fill monthly sites at any park, from getting found to keeping residents for years. For the overnight side, see my complete RV park marketing guide.

Who rents monthly RV sites

Long-term RV guests usually fall into a few groups. Knowing which ones your area attracts tells you where to advertise and what to say:

Overnight travelers need a completely different message. My guide explains how to market to both types of guests without mixing them up.

11 ways to fill monthly RV sites

Part 1 · Get found by people who need a monthly site

1. Build a dedicated monthly sites page

Long-term guests search differently from overnight travelers. They type things like “monthly RV lots [city]” or “long-term RV parks near [city]”, and they need very different information before they call. Give them one page that answers everything:

• Monthly rate, and whether electricity is included or metered.
• Deposit, move-in costs and how payment works.
• Wi-Fi speed, mail and package delivery, laundry and storage.
• Pet policy, rig age or length rules, and how many people can stay.
• Current availability, with a button to apply or call.

This page is the one Google should rank for long-term searches, so give it a clear title like “Monthly RV Sites in [City], [State]”. My RV park SEO guide lists the other pages every park website needs.

2. Tell Google you offer monthly sites

Your Google Business Profile is often the first thing a long-term guest sees. Mention monthly sites in your description, add “Monthly RV sites” as a service, and post an update whenever sites open up, with a photo of the actual site. Reviews from long-term residents carry extra weight with this audience, because they show what living at your park is really like.

See the full setup in how to make your Google Business Profile the strongest in your area, or have it done through my Google Business Profile optimization service.

3. Post openings where long-term guests look

Many people looking for a monthly site search Facebook Marketplace, local Facebook groups, Craigslist and the RV directories, not just Google. Post each opening with real photos, the monthly price, what is included and how to apply. Keep your park name, address and phone number the same on every listing, as I explain in keeping your park details identical everywhere.

Part 2 · Run ads aimed at long-term guests

4. Run a separate Google Ads campaign for monthly searches

Don’t mix overnight and monthly searches in one campaign. A separate campaign for searches like “monthly RV lots near me”, “long-term RV parks [city]” and “RV parks for workers [city]” lets you write ads about monthly rates and send clicks straight to your monthly sites page.

Track calls and applications as conversions, so you know what each new resident costs. Before you start, run the break-even check in my Google Ads guide. A monthly guest who stays half a year is worth far more than a few nights’ booking, which usually makes the math easy. This is the same setup I run in my Google Ads management service.

5. Use Facebook and Instagram ads with a video tour

A 30-second video walking from the entrance to an open site, showing the hookups, laundry, Wi-Fi sign and quiet streets, answers most questions before anyone calls. Pair it with a short lead form asking when they need a site and how long they plan to stay.

Long-term site rentals can count as housing. Meta may require the Housing special ad category for them, and Google’s housing policy limits targeting for places people live. My guide to Meta’s housing ad rules explains what changes and how to get good leads anyway. See how I run Meta ads for local businesses.

Part 3 · Build a pipeline of workers and residents

6. Partner with employers that bring in traveling workers

Many long-term RV guests are traveling workers: construction crews, pipeline and plant workers, linemen, traveling nurses and contractors on long jobs. Find out who is hiring or building near you, then contact the project managers, HR teams and staffing agencies. Offer a simple package: a set monthly rate, one invoice for the company if they want it, and a contact person who answers the phone.

Check your local news and county permits for new plants, hospitals, warehouses and road projects. Each one can mean months of demand for nearby sites. My RV park marketing guide covers more partnership ideas.

7. Answer fast and make moving in easy

People who need a monthly site usually need it soon, and they contact several parks at once. Call back within minutes, send the application by text, and make move-in simple: a clear deposit, an online application and a site ready the same week if you can. My Facebook ads guide explains why the first five minutes after a lead comes in matter so much.

Part 4 · Keep residents longer

8. Talk to residents every month

Every resident who renews is a site you don’t have to fill again. A short monthly email or text with park news, maintenance updates, local events and reminders makes residents feel at home. For Country Home Estates, a long-term RV park I market in Oklahoma, I created a themed email newsletter for residents that was built specifically to bring in Google reviews.

My RV park marketing guide shows how email brings guests back. If you want it handled for you, my newsletter service is a one-time $300 setup and $50 per newsletter.

9. Ask long-term residents for reviews

A review from someone who has lived at your park for six months tells future residents more than any ad. Ask residents once they have settled in, after a problem is fixed quickly, and in your newsletter. Reply to every review. My RV park SEO guide covers reviews on Google and the RV review sites.

10. Reward commitment and plan renewals

Offer a small discount for 3, 6 or 12-month commitments, and send a renewal reminder two to three weeks before each stay ends. Ask residents who are leaving why, and fix what you can. A resident leaving because a job ended is normal. One leaving because of slow repairs or poor Wi-Fi is a problem you can solve before it costs you the next resident too.

11. Reward residents for referrals

Traveling workers often move in crews, and residents know other people who need a site. Offer a clear reward, such as a rent credit when someone they refer signs on for a month or more. If your park also has manufactured homes, the same idea works there, as I cover in my mobile home park marketing guide.

What to track every month

Real results from a long-term RV park

For Country Home Estates, I run Google Ads alongside local SEO, Meta ads, the website and resident newsletters, with every call, form and direction request tracked through Google Tag Manager. In May, the Google Ads campaign produced 29 direction requests, 4 phone calls and a lead form.

To compare costs before you decide, see my breakdown of what local SEO costs in 2026 and how Google Ads compares with SEO and Facebook ads.